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Support for the online shop is an explicit part of the account.
Selected company projects
Miss Roberta
Selected by LukasOnline shop, merchandise systems and IT considered together.
Shop support, merchandise systems and IT infrastructure within one project context. The Miss Roberta reference shows why digital commerce processes do not stop at the boundary of the online shop.
Miss Roberta: brand and collection image
At a glanceCompany reference
Project focus
Context & documentationDocumented project scope
Brand image · Starts at 01:16
Miss Roberta · Video
The brand in motion.
This accompanying video adds a visual impression of Miss Roberta. Open the large view and control sound and display directly from the player area.
Play video with sound Watch on YouTube ↗The project in context
The published portfolio describes support for Miss Roberta’s online shop and related offline workflows through internal shop and merchandise-management systems. It also mentions IT infrastructure and process administration through an in-house CRM. The focus is therefore on connected retail operations. I selected this reference because it goes beyond a one-off website build and connects shop operations, internal systems and technical support.
Brief & objectives
Online sales, merchandise management and internal IT need to be considered together. The documented task covers support and process administration, not sole development of every system used.
02 · Lukas Teissl
My project connection
I present Miss Roberta as a company reference for the historically described scope: online-shop support, inventory-system processes, IT infrastructure and CRM-supported workflows. Its particular value is the connection between customer-facing functions and the work behind the shop.
What distinguishes this reference
Merchandise workflows
Internal shop and merchandise systems connect the web presence with offline processes.
IT & CRM
Infrastructure support and process management through an in-house CRM complete the scope.
System thinking & context
The key principle is an end-to-end view: the shop interface, internal processing and IT operations affect each other. For comparable tasks, I plan around the complete workflow.
Practical value
Shop operations, internal systems and technical support are considered together. The reference shows how digital-commerce work can extend well beyond the public website.
Context & documentation
The technical account is based on the older publicly available portfolio. It describes company work and does not establish my sole personal authorship of the entire project.
Public Freelancermap portfolio ↗Visual insights
One reference. Several perspectives.
Explore the supplied website views, brand imagery and supporting visual themes. Open any image at full size; its label explains how it relates to this reference.
12 Images in the gallery
Miss Roberta: brand and collection image
Supplied brand, product or event image. It illustrates the business context, not the technical implementation.
Collection in an outdoor setting
Supplied brand, product or event image. It illustrates the business context, not the technical implementation.
Fashion and accessories
Supplied brand, product or event image. It illustrates the business context, not the technical implementation.
Shop-window display
Supplied brand, product or event image. It illustrates the business context, not the technical implementation.
Shoes and handbag styling
Supplied brand, product or event image. It illustrates the business context, not the technical implementation.
Collection photograph with handbag
Supplied brand, product or event image. It illustrates the business context, not the technical implementation.
Digital administration view
Illustrative image relating to the subject. Not an original view of the implemented software or evidence of specific project results.
Shoes and leather accessories
Illustrative image relating to the subject. Not an original view of the implemented software or evidence of specific project results.
Product preparation and dispatch
Illustrative image relating to the subject. Not an original view of the implemented software or evidence of specific project results.
Collection in a retail setting
Illustrative image relating to the subject. Not an original view of the implemented software or evidence of specific project results.
Online collection across devices
Illustrative image relating to the subject. Not an original view of the implemented software or evidence of specific project results.
Technical support in a retail setting
Illustrative image relating to the subject. Not an original view of the implemented software or evidence of specific project results.
From this reference to your projectYour requirements deserve
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