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Origin and double-opt-in records can be maintained alongside the contact base.
In-house development
LT Newsletter Intelligence
Keep contacts central and delivery providers replaceable.
Newsletter Intelligence is my own newsletter CRM. Contacts, lists, sources, consent evidence, data quality and campaign preparation are brought together in a central platform. Delivery can be handed to an appropriate external service.
In-house developmentProject view on request
The project scope is described. An authorised original view can be discussed personally where available.
01 · Project details
Project overview
Newsletter Intelligence is my custom-built newsletter CRM and central control platform for email marketing. Contacts, audience lists, sources, double-opt-in evidence, data quality, campaign preparation and provider integrations are consolidated on your own server. Sending can be handed off to the most suitable external delivery service while the central data and process ownership remains under your control.
Task & objectives
A sustainable email workflow requires traceable recipient data and clear responsibilities. The task is to organise the contact base independently of individual sending tools and make it usable across projects without losing track of source and consent.
02 · Lukas Teissl
My contribution
I developed the newsletter CRM as a central data and control layer. Recipient and list management, import, cleaning, quality checks and export preparation form part of the documented scope. Provider connections are extensible; an integration concept does not mean that every supported provider is actively configured.
03 · Area of focus
Features that support everyday work.
Data-quality checks
Syntax, DNS/MX and duplicate checks support list preparation without guaranteeing deliverability.
Delivery handover
Structured exports and suitable connections allow selected sending tools to be used.
Design & user experience
The interface separates contact maintenance, list creation and campaign preparation. This makes it clear which data is managed centrally and which tasks are passed to an external service. Quality indicators are treated as review signals rather than blanket confirmations of success.
Value of the solution
The solution supports a traceable, reusable marketing data base. Changing a provider need not mean reorganising every contact from scratch. Lawful consent, specific provider settings and actual delivery results remain separate operational requirements.
Project views
A closer look at the implementation.
The project scope is described. An authorised original view can be discussed personally where available.
Project view on request
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